2024: Everything Everywhere All at Once
For the last few years, the team at Martyn Fiddler Aviation has compiled a list of challenges that we foresee for our industry.
We hear recurring themes across the industry, and we want to share these insights to help set your plans for 2024, or alternatively to start a conversation on the world of business aviation and its long-term future.
Our world is balancing on the edge of transformation. Our industry will experience the ripple effects of climate change, technology, supply chain and sustainability pressures and a host of other challenges. It’s all coming together – we can truly label it as ‘Everything Everywhere All At Once’!
From next week, we will release week-by-week the “Seven Challenges facing Business Aviation in 2024” in serial form.
The Challenges Facing Business Aviation reflect the trends and insights that emerged from our conversations with clients, colleagues and partners in the industry around the world face-to-face, both at conferences internationally as well as during a wonderful few days at the Isle of Man Aviation Conference in June.
We believe these are the seven challenges that the industry needs to think about this year:
1. The Climate Revolution
2. Supply Chain – The Return
3. Zero – Based Thinking
4. Second Order Effects
5. Wheels Up, Heads Down: Industry Consolidation
6. Flying in the Eye of the Storm: Sustainability
7. Structuring for the Future
Of course, there are many others – and we hope to continue these discussions with you at the Isle of Man Aviation Conference in Douglas, Isle of Man, on 26 June 2024.
However, there is one thing the team would like to mention – something that is sorely lacking in the world – and its about just one word: confidence.
Ian Robertson, Professor of Psychology at Trinity College, Dublin and founding Director of Trinity College Institute of Neuroscience has written a wonderful book called “How Confidence Works”.
There are some telling phrases within the book that speak to us all; we have selected three of them:
- “The future is uncertain. Confidence is a mental stance towards the future that defies this uncertainty by betting on success. “
- “Confidence creates the future because it is grounded in action.”
- “Confidence, then, is the words you say to yourself, in part. And given that we can choose what we say to ourselves, we can, to some extent, control our level of confidence.”
Robertson also say that “the human mind is a prediction machine, orchestrating its activities according to what it expects to happen in the future.” This is how the industry should face to the future – with confidence – as the alternative is not going to help.
We at Martyn Fiddler Aviation think we should use this ingenious prediction device called simple “Confidence” to survive and flourish in 2024. And, on that note, we wish you the best for 2024. If you want to see more from Martyn Fiddler, please follow us on linkedin: Martyn Fiddler
