While AI engineering dominates the list of fastest growing jobs on LinkedIn, this year, aircraft mechanic and pilot come in at numbers 3 and 13 respectively. Which is of ZERO surprise to you guys. 

So how can you stand out against your competition to attract new talent, while also selling your services to your customers old and new?

Simples. Jump in and enjoy the year of LinkedIn. 

In 2025 the platform is going to explode and promote organic – ie non paid for – posts.  

How do I know? Part of my R&D for you is learning from the world’s top internet marketers and they are all amping up their presence there and saying so.

Video will do better than most other forms of content. So now is a great opportunity to get free attention in B2B social media land before LinkedIn favours paid advertising and people move on to another online community.

And the barriers to entry to create it have come right down thanks to AI, and the camera in your pocket that is better than those that filmed Star Wars.

Here’s a case study to illustrate how you (or your team) can do this.

At the end of last year we had the privilege of working with Ascend Airways and MedAire. As part of our marketing content

🚀 We conducted an interview in the cockpit, using just:
📱 A mobile phone
🎤 A small wireless lav mic
🙌 And a wonderfully helpful assistant who doubled as a videographer It shows how accessible storytelling has become with the right tools and a clear vision. No fancy equipment—just a small team, and a commitment to our own marketing.

https://www.youtube.com/shorts/GproV0kfgEw?si=ADsIsvWNviq1wIDw

🎥 Whether you charter aircraft or work behind the scenes and offer financial and other services, there’s so much potential to create videos that connect you with people you want to attract.

And Imogen is proof of how powerful it can be to put your people front and centre.

💡 I promise you 2025 is the time to harness LinkedIn to elevate your brand. Many of your competitors won’t do this.

👂 Which is daft because your audience is listening

And is why this year I’m providing more in-house training alongside our agency services. Starting with a 6 week CPD accredited course launching next month. Respond to this email with the word ‘training’ if you’d like to learn more 🔔

Best wishes,

Liz

PS: 🚀 Most of us are B2B and LinkedIn has been the less exciting platform. Trust me, this year it will be THE place to be and organic content will really fly- so ensure you’re visible there. Think Facebook 5 years ago.  

I’ll be live on there at 1pm on Tuesdays 👉 Join me HERE

Other ways to connect

Visit our website on www.gearup.tvFollow us – GearUp.TV on LinkedIn.