Hong Kong, July 8th, 2021 –
TAG Aviation, leading private aviation operator with over 50 years of history and heritage, has unveiled a new corporate website as part of its brand update. The refresh is in response to the consolidation of the Europe and Asia entities in 2020 and a renewal of its corporate vision under new leadership.

The visual identity for TAG Aviation has acquired an elevated look and feel for the unified company that is refreshing, modern, and sophisticated, while reflecting the company’s commitment to TAG’s brand heritage and SPIRIT core values. “Since inception, TAG Aviation has exemplified commitment not just to our customers,
but to our people. Our founder Mr. Mansour Ojjeh leaves a towering legacy behind, the most important of which was his spirit and dedication. Flying with TAG Aviation means to entrust the most sacred and important things to us – yourselves and your family, and we do not take that lightly. We hold a sacred covenant with our clients, and our branding update reflects that human-centric element which has always been so integral to my dear friend Mansour”, says Steven Young, President and CEO of TAG Aviation.
In alignment with that vision, the new digital experience has been streamlined for greater efficiency and ease of navigation built with the end-user in mind. With recent
investments in technology, from the customer financial portal to the individualized TAG owner apps, the TAG customer service journey is now a seamless experience from online to offline touchpoints, supported by in-person representatives and customer relationship
managers.
“The goal for this brand update is not to re-invent the wheel of what is already such arespected brand name in the private aviation industry. The idea is to modernize the company’s identity system and online presence to reflect both the digital savvy of today’s consumer and the staying power of a legacy brand. We are going back to our roots of Techniques dÁvant Garde”, comments Andria Chang, Group Marketing Director. About TAG Aviation:
With a history dating back to 1966, TAG Aviation has pioneered industry standards in business aviation client service, safety systems, operational excellence, and bespoke training. We offer a broad range of business aviation services including aircraft management, charter, maintenance, and FBO/handling from our bases in Farnborough, Geneva, Hong Kong and FBO in Macau. TAG manages a fleet of over 100 aircraft worldwide, with around 30 available for charter. We also employ over 1,000 aviation professionals internationally, including nearly 600 pilots and cabin crew.

TAG Global Training, TAG Aviation’s training division, trains an average of 3,000 aviation personnel
each year. Please find more information about us at www.tagaviation.com.
Press Contact:
For any further information and high-resolution images please contact:
pressoffice@tagaviation.com
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