The Lunar New Year is an international holiday marked in many Asian countries and
celebrated by over two billion people worldwide. As many will know, the Lunar calendar is
based on the 12 phases of the moon and in China, the Lunar New Year is a fifteen-day period
lasting from one new moon to the next. The first day is known as the Spring Festival and the
last is the widely recognised Lantern Festival.
The number of days, festival names and celebrations of the Lunar New Year differ from region
to region across Asia, but its significance remains the same throughout. As with the western
New Year, it represents letting go of the old year to embrace and celebrate with families and
communities the possibilities of the new year, welcoming in peace and prosperity.
With this in mind and the recent opening of the Chinese borders, TAG Aviation is definitely
looking forward to embracing 2023. With its global presence throughout Asia, Europe and
beyond, understandably, the Asian market plays a significant role in the success of TAG
The animal which the Chinese zodiac assigns to this new year is the Rabbit. The Rabbit has
many similar characteristics to TAG. From being elegant, agile, energetic yet gentle whilst
offering a calmer approach which aligns perfectly with TAG’s values and beliefs.
TAG can propose truly extensive possibilities; from aircraft management, aircraft charter,
maintenance, training even down to its luxurious FBO in Macau.
The history of TAG speaks for itself from its conception in Switzerland in the 1960’s to today’s
evolving brand which still very much holds its Swiss heritage and
Technique D’Avant Garde to heart.
As we enter the year of the Yin Rabbit, elements combine to reveal the behaviour and
character of the year to come. This gives us relaxation and fluidity, components that TAG
endeavor to bring to every bespoke TAG journey combined with a nurturing dedication and
commitment to providing exceptional customer service.
The Rabbit offers more than just a restful and quiet contemplation after the fast and busy year
of the Tiger. Much like TAG, it moves quickly and intuitively and adapts to its environment,
illustrated by TAG’s innovative approach to addressing the needs of its clients, evolving with
industry changes and a proactive commitment to seek continuous improvement.
One interpretation of the overall energy of the year will be calm and gentle balance but, just
like the swift rabbit, there could also be more travelling which will be welcomed by us all.
So, as TAG embrace their bold, lucky red logo which signifies good fortune, celebration and
vitality, they would like to wish everyone a prosperous Lunar New Year.

About TAG Aviation:
With a history dating back to 1966, TAG Aviation has pioneered industry standards within the
business aviation world. Focusing on client services, safety systems, operational excellence
and bespoke training. TAG offers a broad range of services including aircraft management,
charter, maintenance, training and an FBO in Macau. Employing around 500 staff worldwide
with bases in the UK, Geneva, Malta, Hong Kong, Singapore, Macau, Bahrain and Beijing.
Please find more information about us at

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