Aviation companies risk missing out on recovery due to diminished in-house marketing resources and lack of affordable, specialist agency support.
09 September 2020. A new aviation marketing consultancy has launched today, providing the aviation sector with a new approach to marketing at a critical time. Set up to cater for brands that want to continue engaging customers despite the budget pressures caused by the pandemic, Leading Edge Aviation Marketing is the brainchild of Nick Maynard – an aviation industry veteran with more than 25 years’ experience in enhancing the reputation of, and driving additional revenue for, some of the industry’s largest and most successful brands.
Operators and MROs are facing a paradox in the current pandemic. Marketing is essential for engaging customers in times of crisis yet is increasingly perceived by many companies as being too expensive. While aviation businesses of all sizes are opting to shed experienced marketers and scale back marketing initiatives to save costs, growth and even survival now depend on active, intelligent, sustained marketing more than ever.
Commenting on the launch of Leading Edge Aviation Marketing, founder Nick Maynard said; “In times of crisis the cost of full-time senior marketing resources can be increasingly difficult to justify, and traditional marketing agencies have neither the specialist expertise, nor the cost structure suitable to support these businesses. That’s why we wanted to approach things differently, by providing aviation companies with a straightforward and highly effective way of marketing that considers their specific budget or resource limitations.”
Leading Edge Aviation Marketing provides a range of services developed specifically to meet the unique challenges facing today’s aviation sector, helping businesses identify, target, influence and retain core audiences based on flexible engagement terms. Clients can contract for exactly what they need as they need it and access senior expertise, with no commitment to long retainers or minimum budgets, on everything from marketing strategy development to loyalty schemes, content generation and campaign execution.
During a marketing and communications career spanning more than two decades, Nick has worked with companies including British Airways, Emirates, Gulf Air, Royal Jet, Honeywell Aerospace, ACC Columbia Jet, JetSupport and ExecuJet MRO Services on targeted marketing campaigns that deliver fast, measurable results.
“This is a critical time for the aviation industry. While the media have been quick to highlight the fight for survival that many operators are facing, there are also many new, exciting opportunities for growth that powerful marketing can help unlock. Yet, with a lack of affordable sector experience available from marketing agencies, the critical problem is simply how to access these growth pockets. That’s precisely what we have set up to help brands do,” concluded Maynard.
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For Further information please contact:
Nick Maynard – Founder
Leading Edge Aviation Marketing
- Email: nick@leadingedgeaero.co.uk
- Phone: +44 7741 656700
- Website: www.leadingedgeaero.co.uk
