In our industry, where relationships and trust are the real currency, effective networking is more than just collecting business cards—it’s about cultivating genuine connections. Yet, there’s another often overlooked element that I like to call betwixting: those in-between moments where the magic of relationship-building truly happens.
A relaxed breakfast catch up is ideal for that and Jaffa & Co has created a great buzz at Farnborough Airport with its BANG! events. Having conversations that are not tied to an immediate agenda, are what keep our networks vibrant and trusting.
Betwixting reminds us that staying connected beyond formal meetings is just as critical as the initial introduction. And capturing those moments is critical to showcase and continue the conversations.
In our fast-paced world, investing in both aspects ensures that relationships aren’t just transactional—they become lasting partnerships
We love being able to assist with the storytelling and our next outings are
the BBGA AGM on 11 March in London
and Aero Friedrichshafen in Germany between April 9 – 12
Reply to this email if you’d like to book a sponsored interview slot. Be warned, they are already in high demand and the upfront planning will make all the difference to your interview on the day
Liz
PS:
🚀 LinkedIn has been the go to platform for B2B marketers for some time. Trust me, this year it will be THE place to be and organic content will really fly- so ensure you’re visible there. Think Facebook 5 years ago.
I’ll be live on there coaching and offering latest insights at 1pm every Tuesday 👉 Join me HERE
Visit our website on www.gearup.tv
Follow me – GearUp.TV on LinkedIn.