Your potential clients are no longer just scrolling LinkedIn. They are typing questions into ChatGPT and Google, and LinkedIn content is what comes back at them. Video on LinkedIn is not just social media anymore. It is how you get found by AI. Even if you have good SEO ranking right now.*

There’s a well-known pattern with middle-aged men and their health. They notice something. They ignore it. They tell themselves it’ll probably sort itself out. By the time they finally go to the doctor, what could have been a simple fix has become something much more serious. The same thing is happening right now with video.

I don’t care about convincing you to use it. I’ve been doing video on LinkedIn and YouTube for years and my intention this year is to double down on those skills. If you know who Gary Vee is, listen to what he says about organic reach on LinkedIn and the limited window remaining to leverage it.

The changing nature of search is a fact, backed up by credible sources. Gartner predicted organic search traffic would fall 25% by 2026 and that figure now looks like an underestimate. For every 100 clicks a top Google ranking used to deliver, brands are now getting 35.

And yes, I’m  pitching an very simple offer with this email. In a couple of weeks I’ll be at Aero Friedrichshafen with one videographer. I’m focusing on my own video content alongside client work, so don’t have as much bandwidth as previously. We have bookings already, and do have capacity for one or two more. 

You don’t have to work with me to get started. If budget or bandwidth is the hesitation, there are plenty of low cost or free apps that will give you a vibrant video that will show people you’re on site. I use CapCut myself. 

Here’s a free tutorial [LINK] that shows you exactly how to produce something yourself, from your phone, at your booth. Not mine, someone I learn a lot from personally. You can delegate a team member if your skills are more valuable deployed elsewhere at the show.

This is the kind of result you get that way [click HERE or on the image to play]. 

The strategy there was to include both people and aircraft. It’s a mixture of framing and by no means a masterpiece. However…that particular video generated plenty of attention from the right people who were at the show on the same day. And is quietly sitting on our YouTube channel gathering views every day. And took me 10 minutes to produce.

If you prefer a more professional style, here’s what a short can look like using professionally shot and edited content, including scripting and messaging. Again, this is sitting on our YouTube and LinkedIn social feeds, gently acquiring views and is a valuable asset for both us and Textron Aviation. Click HERE or on the image to watch

The worst thing you can do is nothing.

• Posting something using your phone and a template is good.
• Using an inhouse videographer, or someone skilled with creating content on their phone is better.
• Using a professional who understands your messaging and helps you incorporate video into your strategy is best.

If you’ve never posted a video on LinkedIn at all, your very first one is highly likely to generate a serious spike in attention. The algorithm rewards it. So does curiosity. 

Here’s the offer plus distribution for you.

We have room for one or two more clients and I’d rather it was someone reading this, since something is keeping you opening these emails.

If you want us with you at the show , drop me a message on lizm@gearup.tv