I was so uncomfortable when I first started filming that I accidentally deepened my voice to sound more professional.

Instead I channelled Margaret Thatcher.

You’re not alone if you hate how you sound on video. It takes practice to get it right.

Full version

20 takes.

That’s how many it took before my voice stopped shaking.

2006. I’d finally got my chance to be on camera. Something I’d been desperate to do since watching just 2 or 3 journalist colleagues take the plunge.

The videographer was someone I’d known for years. I was talking about my specialist subject. And I was a mess. Stiff. Overthinking every word. Hyper-aware of my face doing… whatever my face was doing.

Today I film people for a living. I know how to make others look and feel relaxed and natural on camera.

Then Channel 4 called.

They wanted me to appear in a documentary about aircraft accidents. (I know, I know, but I wanted my 15 minutes of fame.)

I thought I’d nailed it. Confident. Authoritative. Proper aviation expert energy.

It’s come back to haunt me over the years.

I looked and sounded like Margaret Thatcher addressing the nation. Stern. Unblinking. Not an ounce of warmth in me.

And for those who know how I feel about her, you’ll understand why that stung.

I can’t find the still from the TV show, but I was wearing my favourite blue suit, seen here in the image above from a lifetime ago.

And here I am last year at AeroFriedrichshafen interviewing Textron Aviation. Totally different vibe. Click here to see the full video.

So what’s changed?

Making video is very different for me today. (Apart from the white hair and red dress.) And it’s become a necessary part of doing business for many of us.

What I’ve learned through creating thousands of videos for myself and others

1. Camera confidence is a skill, not a personality trait

You’re not “bad on camera.” You’re just unpractised.

2. Bullet points beat scripts

I always map out a bulleted script now, both for myself and clients. Not word-for-word. I also stop once I’ve spoken each point if it’s a longer piece.

3. Imperfection is the point

Your audience doesn’t want polished. They want real. The latest YouTube trends bear this out. We’re flooded with AI replicants so your audience/prospects/customers want to see who the real YOU actually is

4. Being interviewed can help

You’re not having to be alone on camera, and still get the benefit of being seen.

Which leads me to our Aero Friedrichshafen offer.

Interview with me, Short cut for your socials that day, plus distribution on BlueSky Aviation News the following week. 50K senior business aviation decision makers and a dedicated company page. GBP 1500 all in. Click the image or here to see the video and why you need to do this

If you want us with you at the show , drop me a message on lizm@gearup.tv

Paul Cremer

My name is Paul Cremer, and this marks my 42nd year working within the business and general aviation industry. Over this time, I’ve had the privilege of overseeing a diverse array of sector activities, ranging from aircraft charter and management to air ambulance services, ground operations, air traffic control, airport management, technology implementation, and the outsourcing services I currently manage.

In my role focused on delivering advisory, technology, and outsourcing services to aviation customers, I handle a wide spectrum of responsibilities. This includes overseeing International Trip Support, Operations Control Centre Services (OCC), Continuing Airworthiness Management Service (CAMO), Airworthiness Reviews, ARC Services, Aircraft Delivery and Re-delivery Support Services, Maintenance Coordination Services including AOG, Tech Ops (Maintenance Control Centre), and managing myairops software products. As the Head of Aviation Delivery, I lead the customer-facing delivery of Technology & Outsourcing products and services for the market, drawing upon a wealth of knowledge, expertise, and industry connections within Gama Aviation’s Technology and Outsourcing Strategic Business Unit.

My journey into Business and General Aviation began during my teenage years while still in school. I was fortunate enough to be welcomed into the industry, starting at a flying club, and later working at the Air Traffic Services Unit at Blackbushe Airport. There, I maintained the ATC Movement Logs in the Control Tower during weekends, solidifying my passion for aviation. Upon completing my schooling, I seized opportunities at Fairoaks Airport, where I began as Ground Crew while pursuing my Aerodrome Flight Information Service Officer’s license. Advancements in my career led me to the role of Air Traffic Services Manager.

Since joining Gama Aviation in 1996, I’ve held various positions, including Operations Manager (Post Holder), Operations & Commercial Manager, Commercial Manager, Operations Delivery Manager, Head of Business Aviation Delivery, and currently, Head of Aviation Delivery. This role encompasses Gama Aviation Group’s Gama Aviation, myairops, and FlyerTech companies.

In 2023, I was honoured to be invited to serve as the Chair of the Operations Working Group for the British Business & General Aviation Association. This opportunity allows me to contribute to industry initiatives within BBGA’s membership of nearly 200 industry companies, focusing on challenges such as regulatory compliance, Air Services Agreements, technological advancements, workforce development, operational matters, and sustainability.

Marc Bailey

Marc Bailey has spent his career in aviation and has worked in most areas of our industry with scheduled airlines, MRO’s, military contract support and latterly with associations, government, and its agencies.

Marc currently represents your position in Europe (even post Brexit) – as President of ECOGAS (European Council of General Aviation Support) which maintains a voice with EASA. All the major member states are represented on the ECOGAS board. With EASA restructuring its meetings with industry, ECOGAS is now well positioned to represent our position in all areas following industry partnerships with the European Continued Airworthiness Group and with the Association for Remotely Piloted Aviation Services (ARPAS). 

Marc is chair of the UKASF (United Kingdom Airworthiness Strategic Forum) as part of an initiative to develop Aviation Services across all aviation activities.  The UKASF pulls together airlines, MROs, Rotary, Drones, and commercial GA bodies to work with CAA and DfT. The objective is for industry to take the lead to drive strategic issues to benefit all parties. We are well positioned after six years to continue our good work for industry. With the re-established role of Chief Surveyor in the CAA we have a good focal point to undertake this work with the regulator including regular discussions and a full industry day with the CAA each year.

Marc chairs the CAA Finance and Services Forum, which allows industry in the UK to discuss the financial plans for the CAA and look closely at the services being delivered to industry. This is a new and valuable new platform for all parties.

Marc has formed an alliance with, ARPAS, AOPA, BHA and BBGA so that we can strengthen our voice under a joint ‘GA 4 Biz’ banner. This alliance is working to do everything possible to represent the industry’s business interests with UK government and to help realise the Government’s desire to make UK General Aviation a Global Leader in a post Brexit environment. 

The next Generation initiatives with industry and government have continued to develop with the retention platform now evolving into the “Aviation Skills Recruitment Platform” .  The platform now not only offers a vehicle for those offering and seeking posts in aviation, it also provides pathways with its TalentView portion seeking to provide pathways for new entrants into our sector. 

The recruitment platform is being further developed to include training opportunities across a wide range of providers, from government agencies through academic bodies. Getting our next generation activities right in the UK over the next couple of years is our single most important issue which we in aviation must grab with both hands. Moving into 2026 we are seeking to further develop the pathways to enter aviation, and this effort is being supported with development of multimedia platforms with the organisation Metaverse. This multimedia approach is being developed so that it is more relatable to the next generation of people wishing to join aviation in a myriad of roles.

In the role of President (honorary) Marc can support the BBGA in many aspects and continue to ensure that we retain the right connections across industry, with regulators in the UK, regulators in the EU and wherever possible help hold government and its departments to account using normal channels, and where necessary utilise All Party-Political Groups for aviation.

Isle of Man Conference

BBGA House of Commons Reception

BBGA Universal Aviation 2026 Golf Tournament

So what’s changed?

1. Camera confidence is a skill, not a personality trait

2. Bullet points beat scripts

3. Imperfection is the point

4. Being interviewed can help

Join BBGA

British Business and General Aviation Association

So what’s changed?

1. Camera confidence is a skill, not a personality trait

2. Bullet points beat scripts

3. Imperfection is the point

4. Being interviewed can help

Join BBGA

British Business and General Aviation Association

James Carroll

Alison Chambers

Paul Cremer

Jason Hayward

James Moreton

James Hardie

Aoife O’Sullivan

Alex Durand

Marc Bailey

Sarah Towerzey

Heather Gordon

Lindsey Oliver