Just a quick note to highlight a key takeaway from the guide: you can capture evergreen content at a show or event.

It’s not just about filming —it’s about capturing the RIGHT messages. Here’s what works:

  1. Interview videos that establish credibility and showcase expertise
  2. Booth videos that capture energy and brand presence
  3. Fun behind-the-scenes clips that make your brand approachable

Click the image below to see an example of an evergreen interview with Kyle James of the Bermudian Civil Aircraft Registry.

I asked him about 1 key message he wants to ensure his target audience knows about his offer, giving him the credibility of a third party interest. This video will last a long time beyond the event where we filmed it.

How you can do the same thing is to reach out to someone you’d like to work with and ask them a question about your business together – do this a couple of weeks at least ahead of the show, so you have time to plan your questions.

These videos don’t just work one time—they drive engagement long after the show. 

If this sounds like it wouldn’t be impossible to do, let’s talk about how we can make it work for you.

Book a call HERE

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