Earlier this year, in ALS Awareness Month, Air Charter Service’s offices across the Americas, from Toronto through the US and down to São Paulo, brought back the ALS Ice Bucket Challenge, and in the process raised more than $5,800 for research into the neurological disease.

Richard Thompson, President of ACS Americas, and who took part in the challenge, commented: “We all remember the ALS Ice Bucket Challenge craze in the summer of 2014, when everyone was nominating their friends to take part and donate. That raised an estimated $220 million for several ALS charities, but since then funding has, understandably, dropped off hugely. With friends and loved ones of some of our ACS colleagues affected by it, we decided to bring back the challenge during ALS Awareness Month!  

“Senior directors and managers from our offices in Toronto, São Paulo, Miami, Houston, Atlanta, Chicago, Los Angeles and our two New York offices in Long Island and Manhattan all took part in getting cold and soaked for charity. Staff across the Americas could also nominate any other member of the team that they would like to see take part in the challenge, as long as they donated at least $5.

“Some of the stunts were attended by large crowds, others tipped it over themselves, while our VP of Sales, John Castellano, called in Mickey and Minnie Mouse to pour the ice cold water over his head in Times Square!”

ACS created a video with some of the highlights for everyone to enjoy, to continue to raise awareness for the cause and maybe inspire others to do their own thing next year. To view the video, click here.

Amyotrophic lateral sclerosis, more commonly referred to as ALS, is a form of motor neurone disease, with a new diagnosis every 90 minutes around the world. The average life expectancy following detection is just two to five years.