Last week, I had the privilege of attending the high-tech business aviation conference #EBACE2024 in Geneva with an objective to promote AI adoption in our industry.
EBACE showcases the evolving world of business aviation—a sector that continually strives to reaffirm its relevance to new audiences. One of the core challenges we face is ensuring our marketing resonates positively while maintaining both profitability and sustainability within our organizations.
Hosting the UAS Trip Support panel, “AI and Technology – Making it work for you” I was pleased to interview new technology companies about their journey when dealing with operators and customers in our industry. New market opportunities and the next generation of passengers may like to access business aviation differently.
While AI can help us meet those challenges there are some of the concerns I encountered around the show:
1- Security Worries: “We can’t use AI as it might compromise our confidential data.” While these concerns are valid security issues, employing a private Generative AI can safeguard your content and set consistent boundaries for use. It’s essential to be selective about the information disseminated outside your entity.
2 – Reliability Issues: “AI is prone to errors, and I can’t rely on it.” Both humans and AI can make mistakes. The solution is to frame smarter inquiries and deploy a variety of tools that help set up reliable information boundaries within teams.
3- Resistance to Change: “I prefer to work as I always have and see no need for assistance.” Although this is a common initial reaction, it often stems from an underlying resistance to change rather than true contentment with current methods. Imagine being the only person in the industry without access to the internet.
It might surprise you to learn that AI often works in the background or indirectly aids many of us in our daily tasks.
During the show I supported Kimberley Patel, the founder of The AviationEcosystem, who is dedicated dedicated to alleviating these apprehensions. She demonstrated how organizations can gradually integrate Generative AI into their processes by registering their aviation teams on theaviationecosystem.com which will support their sustainability, ESG and other marketing objectives in our industry by accessing some common sources of data and enabling a more consistent voice.
We are on the brink of a transformative era, and those who adapt early will likely steer the trajectory of this technology while reshaping their organisations and those of our industry.
The potential for using these tools is bound only by our human creativity. Implementing Generative AI could be as simple as understanding, rewriting and amplifying your marketing efforts for a new audience. Remember, much of your existing content is public and already accessible to AI and the public, but are they engaging with your brand?
For our business aviation industry, these tools offer powerful means to forge deeper brand connections creatively and effectively. Personalise your brand voice to speak directly to the values of an individual or another brand. Create resonance. To find out more connect with The Course Corrector, james@coursecorrection.co.uk, or register to find out more about your AI enabled AviationEcosystem at https://app.theaviationecosystem.com/register?aff=TCLPV67BNPNC
