Happy New Year
I’ve been thinking about what really makes the difference as we welcome in 2026. And it isn’t more platforms, more noise, or more output. It’s clarity.
In B2B marketing, visibility works best when it’s deliberate. When it’s tied to reputation, trust, and long-term value, not just activity.
Over the past year I’ve seen the same pattern repeat itself across aviation, professional services, and leadership teams: people doing good work, showing up in the right places, but leaving far too much value uncaptured.
Video, used properly, isn’t about being louder. It’s about being understood. This year I’m focusing much more tightly on strategic video that supports real business goals. Visibility that feels genuine rather than forced, and creating the space for people to show up as they already are.
I’ll be sharing more on that as the year unfolds, across writing, video, and a small number of carefully chosen projects.
To illustrate this and In case you missed it in the Christmas rush, here’s a recent interview between Andrew Cumiskey one of our clients and I, filmed at Inflite The Jet Centre Ltd. one of our great supporters. If you’re involved in UK ground handling, it’s well worth watching as it contains important information for you.
Even if you’re not impacted by the new regs, I have a question for you:
Watching Andrew, what quiet authority and expertise are you conscious of that isn’t visible or spoken?
Therein lies the power of video over any other format online today.
Thank you for being here, and wishing you a calm, focused start to the year ahead.
Liz
🔴 Liz – Lady in Red | Aviation Narrative & Video Strategist
🚀 P.S. Charter Flight Reminder ✈️
In case you missed this, too. My travel agent and I are organising a charter flight to AERO Friedrichshafen directly from London this April if we can make the numbers work. As an ATOL licensed travel agent of many years, he is responsible for the ticketing and insurance protection. I’m taking on the networking and social media part of what could be a very joyful trip indeed.
For booking enquiries and flight details sign up here. For questions about the content and social media side of things, I’m your person.
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