Great to see the video content coming out of the Dubai Airshow, including great stories from one of my former students. I’ll give him a shout out so you can check it out for yourself on LinkedIn. (Asking forgiveness rather than permission here, Jeffrey Emmenis).

It shows how proficient you can get and puts you front and centre of your clients and prospects’ minds, as well as sharing some exciting uplifting stories from a huge and popular event on the aviation calendar.

I know there are some folk on this list who are starting to build more video into your marketing campaigns this year. And some who are not, or who are caught up in the tangle of what to do next.

If that sounds like you, I’d recommend hiring a video strategist, someone who can turn video into a long-term asset, not an occasional activity. Of course I’m happy to help out, it’s one of the services I provide. Even if we’re not a fit, I’d strongly suggest taking advice as you plan out your marketing content for the year. That counts for personal branding, too.

Again in the spirit of forgiveness rather than permission, I t hought I’d share with you a snippet from Andrew Monu, LinkedIn’s VP of Marketing on Joe Glover fantastic “Marketing Mentor” podcast, which you should definitely check out.

His point is exactly what I see every day:

Video works best when it sits inside a wider strategy, story, positioning, consistency, distribution.

And that’s the piece most companies are missing.

If you’re already mapping out next year’s campaigns, this is the moment to get strategic about your video:

What are you saying?
Who needs to hear it?
How will you relay that message?

I’ve got spots for two more regular clients for LinkedIn/Video next year. If you’d like to take one, respond with why you think we’d be a good fit.

All best,

Liz – Lady in Red | Aviation Video Storyteller

P.P.S. As I have been saying for many months…LinkedIn has been the go to platform for B2B marketers for some time. Trust me, it’s getting busy out there. So ensuring you’re visible is not just a nice to have.

Visit our website on www.gearup.tv

Follow me – GearUp.TV on LinkedIn.

Paul Cremer

My name is Paul Cremer, and this marks my 42nd year working within the business and general aviation industry. Over this time, I’ve had the privilege of overseeing a diverse array of sector activities, ranging from aircraft charter and management to air ambulance services, ground operations, air traffic control, airport management, technology implementation, and the outsourcing services I currently manage.

In my role focused on delivering advisory, technology, and outsourcing services to aviation customers, I handle a wide spectrum of responsibilities. This includes overseeing International Trip Support, Operations Control Centre Services (OCC), Continuing Airworthiness Management Service (CAMO), Airworthiness Reviews, ARC Services, Aircraft Delivery and Re-delivery Support Services, Maintenance Coordination Services including AOG, Tech Ops (Maintenance Control Centre), and managing myairops software products. As the Head of Aviation Delivery, I lead the customer-facing delivery of Technology & Outsourcing products and services for the market, drawing upon a wealth of knowledge, expertise, and industry connections within Gama Aviation’s Technology and Outsourcing Strategic Business Unit.

My journey into Business and General Aviation began during my teenage years while still in school. I was fortunate enough to be welcomed into the industry, starting at a flying club, and later working at the Air Traffic Services Unit at Blackbushe Airport. There, I maintained the ATC Movement Logs in the Control Tower during weekends, solidifying my passion for aviation. Upon completing my schooling, I seized opportunities at Fairoaks Airport, where I began as Ground Crew while pursuing my Aerodrome Flight Information Service Officer’s license. Advancements in my career led me to the role of Air Traffic Services Manager.

Since joining Gama Aviation in 1996, I’ve held various positions, including Operations Manager (Post Holder), Operations & Commercial Manager, Commercial Manager, Operations Delivery Manager, Head of Business Aviation Delivery, and currently, Head of Aviation Delivery. This role encompasses Gama Aviation Group’s Gama Aviation, myairops, and FlyerTech companies.

In 2023, I was honoured to be invited to serve as the Chair of the Operations Working Group for the British Business & General Aviation Association. This opportunity allows me to contribute to industry initiatives within BBGA’s membership of nearly 200 industry companies, focusing on challenges such as regulatory compliance, Air Services Agreements, technological advancements, workforce development, operational matters, and sustainability.

Marc Bailey

Marc Bailey has spent his entire career in aviation and has worked in most areas of Aviation Services with scheduled airlines, MRO’s, military contract support and latterly with associations, government, and its agencies.

Marc represents your position in Europe (even post Brexit) – as President of ECOGAS (European Council of General Aviation Support) which maintains a voice with EASA. All the major member states are represented on the ECOGAS board. With EASA restructuring its meetings with industry, ECOGAS is now well positioned to represent our position in all areas following industry partnerships with the European Independent Maintenance Group and with ARPAS the new drone and autonomous association.

Marc is chair of the UKASF (United Kingdom Airworthiness Strategic Forum) as part of an initiative to develop Aviation Services across all aviation activities. The UKASF pulls together airlines, MROs, Rotary, Drones, and commercial GA bodies to work with CAA and DfT. The objective is for industry to take the lead to drive strategic issues to benefit all parties. We are well positioned after four years to continue our good work and with the re-established role of Chief Surveyor in the CAA we have a good focal point to do this.

Marc chairs the CAA Finance and Services Forum which allows industry in the UK to discuss in the financial plans for the CAA and the value for money delivered by those funds paid by industry. This is a new and valuable new platform for all parties.

Under recent developments Marc has formed an alliance with, ARPAS, AOPA, BHA and BBGA so that we can strengthen our voice under a joint ‘GA 4 Biz’ banner. This alliance is working to do everything possible to represent the industry’s business interests with UK government and to help realise the Government’s desire to make UK General Aviation a Global Leader in a post Brexit environment. GA4Biz – GA4Biz

The next Generation initiatives with industry and government have continued to develop with the retention platform now evolving into the “Aviation Skills Recruitment Platform”. The platform now not only offers a vehicle for those offering and seeking posts in aviation, it also provides pathways with its TalentView portion seeking to provide pathways for new entrants into our sector. The recruitment platform is being further developed to include training opportunities across a wide range of providers, from government agencies through academic bodies. Getting our next generation activities right in the UK over the next couple of years is our single most important issue which we in aviation must grab with both hands. Marc is playing a central role to help develop many of these channels.

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BBGA Close Brothers Christmas Networking Reception

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British Business and General Aviation Association

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British Business and General Aviation Association

Alison Chambers

Paul Cremer

Jason Hayward

James Moreton

James Hardie

Aoife O’Sullivan

Alex Durand

Marc Bailey

Sarah Towerzey

Heather Gordon

Lindsey Oliver