Eight years ago I was already talking about using video at tradeshows as a strategic prospecting tool. A great booth video signals you were there. Incorporating some small refinements into your strategy keeps post show conversations alive much longer.
Back in 2018 using video at all at shows was still fairly unconventional. Even though that has changed, there are several ways to make the most of your investment that most companies are not doing.
And yet this type of content remains one of the most powerful tools in your marketing arsenal. Here are my recommendations as you plan out your show campaigns for the year.
- Arrange interviews in and around your clients or prospects booths. Could be with your sales or comms team members. This creates authentic engagement opportunities. When you give prospects and partners a platform to showcase their innovations, that positive interaction becomes the foundation for ongoing conversations. It’s the perfect reason to re-engage after the event
- Being on camera with others positions your company strategically. When your leadership team is in the frame with other industry leaders, you’re not just documenting, you’re demonstrating real relationships with the people who move your industry forward.
- It enables natural reciprocity. Discussing their story gives you the perfect context to share yours, without sounding like a badly constructed sales pitch. Just relevant, valuable conversations.
Watch the video below for the easy steps to add to your strategy.
Lastly, many aviation sales cycles are long haul, while our attention online today is very much short form. So this is becoming even more critical.
Having your c-suite, customers and ideal prospects together in one location is a golden opportunity to create relevant content that can last for years.
Remember the old adage, people won’t remember what you said over the course of your meetings. But they’ll sure as hell remember how you made them feel.
The fundamentals haven’t changed, just the preferred medium.
Liz – Lady in Red | Aviation Video Storyteller
P.S. If you haven’t done so already – I’ve put together a simple breakdown of what to for your video content strategy in 2026, no matter where you are in the aviation marketing ecosystem. I’ll send it over if you want it. Just reply “yes” and I’ll get it to you.
.P.S. As I have been saying for many months…LinkedIn has been the go to platform for B2B marketers for some time. Trust me, it’s getting busy out there. So ensuring you’re visible is not just a nice to have.
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